Under30CEO on MSN
How Crypto Adoption is Shaping Digital Business Models
Crypto is changing the rules, and not just in finance; it’s reshaping how brands build relationships, manage data, and grow ...
To help B2B marketers gain a more reliable understanding of advertising responses, LinkedIn is updating its advertising attribution models with a new hybrid attribution methodology that the ...
And yet, despite this fundamental limitation, attribution remains central to how most marketing decisions are made today. In ...
The proprietary technology launches as a standalone product for brands and agencies seeking to optimize media spend during ...
Every channel claims credit. Incrementality testing reveals what really drove growth – and what just took credit for it.
For the AI era, Seedtag engineers developed a model that thinks like a human. The neuro-contextual AI model, "Liz," combines natural-language processing and advancements in neuroscience principles to ...
Your marketing data doesn’t need to be perfect — but it does need to be unified. Industry expert Jessica Hatzis explains how.
AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to AI-driven attribution, CLV, and EVS. Success in PPC has historically been measured ...
For as long as I’ve been in marketing measurement, people have been searching for the “easy button,” the one tool, model or ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results