And yet, despite this fundamental limitation, attribution remains central to how most marketing decisions are made today. In ...

To help B2B marketers gain a more reliable understanding of advertising responses, LinkedIn is updating its advertising attribution models with a new hybrid attribution methodology that the ...

Marketing tech startup Northbeam has launched a new attribution model that connects video views and in-app clicks across platforms and raised new growth funding, CEO Austin Harrison exclusively tells ...

As privacy rules tighten, M&C Saatchi built OneView to help marketers measure performance without relying on cookies or ...

Crypto is changing the rules, and not just in finance; it’s reshaping how brands build relationships, manage data, and grow ...

For the AI era, Seedtag engineers developed a model that thinks like a human. The neuro-contextual AI model, "Liz," combines natural-language processing and advancements in neuroscience principles to ...

Your marketing data doesn’t need to be perfect — but it does need to be unified. Industry expert Jessica Hatzis explains how.

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to AI-driven attribution, CLV, and EVS. Success in PPC has historically been measured ...

The proprietary technology launches as a standalone product for brands and agencies seeking to optimize media spend during ...

The National Academies of Sciences, Engineering, and Medicine are private, nonprofit institutions that provide expert advice on some of the most pressing challenges facing the nation and world. Our ...