Augmented reality is often used to enhance a customer experience in a store as is evident in the appended video. Using AR technology the customer in the video is able to see how she looks in many ...

Augmented reality is an interactive 3D experience that combines a view of the real world with computer-generated elements.

One technology that holds tremendous promise for transforming the way we work is augmented reality (AR). By overlaying digital information on a user’s view of the real world, AR has the potential to ...

Augmented reality (AR) is becoming more widely used in industries ranging from marketing to medicine. Moreover, manufacturers are increasingly interested in how to use AR for specific purposes. One ...

What is augmented reality used for? Augmented reality can be used for a lot of different purposes. You can enrich daily activities or innovate your services as an entrepreneur. Augmented reality, or ...

But why can't any real-world object -- with or without a code -- be enriched by virtual information, accessible through a cell phone screen, a visor, or, looking even further into the future, ...

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

Augmented reality (AR) continues to gain importance in our everyday lives. In the classroom, AR technology can enhance learning by providing students with interactive and immersive experiences, ...

In my previous Nextgov column, I got to interview the general manager of a company that is using artificial intelligence to help the military plan out its maintenance schedules. That program uses AI ...

Researchers are testing out augmented reality as a new way to engage preschoolers in spatial awareness lessons. Here's how it ...