The impact of tightening marketing budgets with intensifying competition has decision makers exploring new ways to maximize ...

“Our mission has always been to redefine B2B demand generation by keeping it real, verified, human, and compliant. At ...

AI-powered search rewards credibility and depth. For B2B marketers, authority — not traffic — defines growth in the age of AI ...

Taking that ocean of data you have at your disposal and turning it into something meaningful and understandable, is easier said than done. This report will help you understand why and how to develop a ...

Dreamdata, a B2B marketing analytics platform, has secured a $55 million Series B round of funding, the company told ...

The B2B marketing space has never been as dynamic and powerful as it is today. Much of that power comes from the evolution of the data and tools available to drive precision targeting and messaging at ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. This era of digital marketing is dominated by reporting dashboards and the mountain of ...

Discover how AI, agility, and data-driven creativity are transforming B2B advertising—from static impressions to ...

In data-driven marketing (DDM), customer data is used to segment audiences and target more precisely, enabling marketers to deliver tailored messages, content and offers that are highly relevant to ...

There is one key attribute that points to success in B2B marketing: data confidence, judging by the 2025 B2B Marketing Edge, a study from Anteriad, conducted by Ascend2. Marketers who have this faith ...

In this exclusive byline, Kristina Prokop, CEO, Eyeota, outlines how business-to-business (B2B) marketers can effectively leverage their data to make their ad spend go further. B2B advertising is ...

Data is at the heart of any business. It is the company’s best asset and should therefore be collected at every point where there is interaction with customers. However, when businesses consider ...