Olufunke Anne Alabi, a 2024 graduate of Teesside University, is becoming one of the promising advocates in the United Kingdom ...

Business intelligence and analytics tools are no longer optional to deliver real-time insights and support agile business ...

In today's data-driven world, businesses depend on the ability to transform raw data into meaningful insights. Business analytics is the process that enables organizations to make informed decisions, ...

4. Create a Data-Driven Culture: For marketing analytics to be effective, they need to be part of the organization’s culture.

IBM has set up a center in Bangalore that will focus on offering high-end expertise to the business analytics market worldwide. The center, called the Business Analytics Center of Competency, will ...

Developing a successful marketing analytics strategy is a challenging, but often crucial, task for many businesses. While collecting vast amounts of marketing data can be a hurdle in itself, plenty of ...

In an era where data is a strategic asset, organizations often falter not because they lack data—but because their architecture doesn’t scale with their needs. Leaders must design data ecosystems that ...

BOSTON--(BUSINESS WIRE)--The US interactive security market grew 9.3% year-to-year in 2020 to 15.6 million residential subscribers despite the onslaught of the pandemic which severely limited ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...