Choosing between a cash buyer and one using financing can affect your sale’s timing, risk, and overall experience.

People do not just pick up the phone and say, ‘We want to buy a printing press,’” observes Eric Frank, whose job is selling printing presses. As senior VP of marketing and product management for ...

Aaron Biggs, VP of Revenue at Summit, is a tenured technology leader with expertise in growth, go-to-market strategy, and customer success. The way buyers make decisions has changed dramatically. They ...

When you sell B2B, you don’t normally sell to just one person. You're selling to a group of decision-makers who have different levels of influence and different positions in the company. Apart from ...