You have so much new ground to till as a business owner that sometimes, you may feel like you'll never find a shovel big enough. Then comes the day when a member of your marketing team says that he ...

There are many theories on the buying behavior of individuals, and businesses are constantly analyzing them to figure out how to persuade consumers to buy their products and services. Often a customer ...

Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. The term consumer behavior gets tossed around a lot. Let’s ...

Not all manufacturers sell direct-to-consumer (DTC), but the shifts in consumer buying patterns can have ripple effects through the supply chain that ultimately impact manufacturers’ own customer base ...

Monash University researchers are using the power of consumer AI to evaluate the safety and repurposing potential of ...

In an era dominated by digital and social media marketing, new research released today by Clarify Group shows that the ...

When the economy looks uncertain, nonessential spending goes out the window. People begin to focus more on their necessary monthly bills in order to shore up finances and prepare for the unexpected.

EVs are reshaping how cities look and feel, not just making you car sick on the way home from industry events.

Expecting consumer behaviour of shifting to online shopping due to the COVID-19 pandemic to remain in the long term, Future ...