Once a business has identified its target market--the people most likely to purchase its goods and services--it may divide the customers further using segmentation strategies. Customers in these ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

The pandemic has been a huge reset of our times. The historical understanding of customers and their segments is undergoing change. In fact, I'm finding that new-age customers are multilayered and ...

Gary Comer, founder of mail order clothing retailer Lands' End, once said “Think one customer at a time and take care of each one the best way you can”. Back in the early 1960s, when data and ...

Two weeks ago, I began to answer the question, What is a business model and why do I need one? A business model allows you to visualize your business and its interrelationships on a single “canvas.” ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

NetApp, a data management and cloud storage solution, boosted Web site engagement and conversions after partnering with the Adobe Marketing Cloud for insight-driven multichannel marketing. NetApp ...