The idea that consciousness involves different streams of thought has a long history. Paul Bakan has shown that as early as the medieval writings in the Zohar, one of the books of the Jewish mystical ...
Dual-process theory, which holds that recognition decisions can be based on recollection or familiarity, has long seemed incompatible with signal detection theory, which holds that recognition ...
In the 21st century consumers have to cope with an ever increasing information overload. They are reacting to the stimuli in a different manner than they did in the recent past. Brand communication ...
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