The visual elements of a brand are immensely powerful, even if we don't often stop to analyse them. But as marketers, it's important we have a coherent, coordinated strategy. This guide by Base One ...

Seinfeld has left an indelible mark on advertising satire through its iconic episodes like the waffle ad gag. The show has ...

BodyArmor this month is rolling out a refreshed visual identity and its largest national campaign yet, per details shared with Marketing Dive. Both efforts attempt to separate the Coca-Cola-owned ...

She began visually decluttering her home (and sharing her process on social media) and removing labels from everyday items, ...