Google Search has a new button at the bottom of the search results that shows you if the results are personalized or not and a way to turn off personalization. Google can say the "Results are ...

Google is now making it easier to turn off personalization within Google Search results by adding links to the footer to turn off personalized results. Google added a link to “try without ...

There is some speculation within the SEO and search community that Google's search results have recently become more personalized and tailored. This is based on people comparing the search results to ...

If you've used Google over the last few months, you may have noticed not only an increase in AI summaries but -- as some in the search community are speculating-- an increase in personalized search ...

Google has been criticized before for putting your search results inside a "filter bubble." That's because, in most cases, ...

Google LLC announced today it’s adding more advanced personalized capabilities to its AI Mode in Search, an artificial intelligence chatbot that can search many web pages and provide information ...

Google Search has added a new “try without personalization” toggle in search result pages. This will allow users to instantly turn off personalized results and see more objective search results. This ...

Google is enhancing the mobile search experience with new features for Chrome on Android and iOS. Among the new features are expanded Chrome Actions for local businesses and personalized address bar ...