A CEO’s influence extends beyond quarterly earnings reports—it defines how people perceive the company itself, and ...

Shopify reports that brands need distinct voices to stand out amid digital sameness, emphasizing authenticity, engagement, ...

Brand advocacy is when customers are so happy with your brand that they promote it. Learn how to encourage organic advocacy ...

What’s the first thing that comes to your mind when you hear the word “personal branding?” Does it make your mind brim with possibility—or make you roll your eyes? We’ve been conditioned to think of ...

Digital resilience is more than a tech upgrade; it’s a mindset that leaders should weave into how they listen, pivot and grow ...

When the indie fragrance brand Phlur first launched in 2022, it was only available online—meaning customers had to buy its perfumes without ever smelling them. At the time, creative director Chriselle ...

Your brand promise is the foundation of your business. If you don’t stand for something specific and consistent, you risk standing for nothing—leaving both your customers and your team without clarity ...

Brand identity is the foundation of your business, from the conceptualization of your services and products all the way to marketing. Before you can create an effective marketing, SEO, content ...

Want to get ahead and open yourself up to new opportunities? A strong personal brand might be just what you need. With the rise of digital platforms, personal branding is more powerful and essential ...

With the shift in consumer behavior, creating a beverage brand is more competitive than ever. Customer loyalty is not what it once was. The craft beer craze was a perfect example of how consumers ...