Knowing how to use Google Analytics can give your website a massive boost. Here's how to get started with Google's tool for ...

Businesses are inundated with a firehose of data from a series of customer touchpoints, from point-of-sale interactions to social media engagement to sales data and much more. A master’s degree in ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For companies looking to maintain a competitive edge, adopting a data-driven mindset is key.

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

Social Media Analytics can fill in so many of the question marks in business research and marketing research. You can find ...