Measuring the truly important things in business is harder than it looks. While collecting data points like profit, expenses ...
In the world of traditional finance, evaluating a company’s success usually means tracking revenue growth, earnings per share, or return on equity. But what happens when the core of a company’s ...
“Did our organic traffic just drop again – even though our rankings went up?” If that question has come up in your marketing meetings lately, you aren’t alone. AI is reshaping SEO, breaking the ...
Bush administration officials see two problems with the flagship e-government initiatives. They acknowledge that many of the individual projects have not met their defined goals, but they also ...
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Strategic relationships and feedback can enhance specialty pharmacy operations, said Natalie Bedford, senior vice president of US pharmaceutical distribution services at McKesson. There are both ...
Public relations is a key driver of brand visibility, reputation and engagement, but PR effectiveness is notoriously difficult to gauge. To measure the true impact of these efforts, setting relevant ...
Are you a print subscriber? Activate your account. By Ad Age Staff - 2 days 1 hour ago By E.J. Schultz - 2 days 2 hours ago By Tyler Bishop - 2 days 5 hours ago By Tim Nudd - 2 days 7 hours ago By ...
Research by academics at the Universitat Oberta de Catalunya (UOC) has sought to establish how it is possible to tell whether streamed films or series work, suggesting that quantitative information ...
One in four female small business owners has taken a pay cut in the past year, according to new research. The survey of 1,000 female small business owners examined how their experience has shifted in ...
Studies by Nobel Prize-winning economist Daniel Kahneman and happiness researcher Matthew Killingsworth have established a ...
Collectively, the latest crop of quarterbacks entering the NFL has drawn little enthusiasm. But that ultimately doesn’t matter. Settling into their NFL homes, the QBs have an opportunity to write ...
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