Every small business owner has gaps in his learning, and yours may stand out when a member of your marketing team refers to "psychographics." Another reminder may occur to you when someone suggests ...
AI helps marketers work efficiently, but human creativity & empathy make them essential. Here are marketing principles for AI ...
Life for marketers used to be simpler. We had just a few TV channels, some radio stations, a handful of top magazines and a newspaper or two in each market. Reaching consumers was easy, if you were ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. In the dynamic world of B2B ...
There I was, sat staring at my blank PC screen, wondering what to write for this column. So, like everyone nowadays, rather than have to think for myself I turned to Google. I searched ‘direct ...
Uri Samet is the CEO of Buzz Dealer, Co-Founder of the LGBTQ+ marketing agency 'Qroud' and the former CEO of the LGBT social network Moovz. The need for diversity and inclusion in advertising has ...
This course is compulsory on the MSc in Marketing. This course is not available as an outside option. This course is a rigorous examination of the key analytical frameworks, technical tools, and ...
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