Opinions expressed by Entrepreneur contributors are their own. Like a Russian nesting doll, there’s a lot more to logo design than meets the eye. A logo can be summarized in just three words: icon, ...

Logos are often a consumer's first experience with a brand. As such, they tend to say a lot about the brand they represent—especially when you factor in that marketers and graphic designers are a ...

It's hard to believe that we’re already more than halfway through 2023. As we try to wrap our brains around that fact, it’s important not to forget to look to the future. Specifically, the future of ...

The town’s red color scheme and logo featuring a silhouette of the town are on the way out. Preliminary rebranding suggests ...

Which elements of the logos of well-known food products do consumers remember? If the font, color, and other design details of logos are changed, do people notice? To find out, Kitchen Cabinet Kings ...

Tasked with bringing this identity into the 21st century while staying true to Herman Miller's legacy, Order took inspiration from the brand's own history – specifically the modernist branding that ...

The Nike Swoosh is a logo legend. And while the Swoosh has stood as one of the world's most recognizable logos for nearly 50 years, Nike's mark on sportswear iconography offers one of the richest of ...