Texas Tech unveiled a new simplified 'Double T' logo, but fans aren’t happy, calling it dull and too similar to other teams’ designs.

Forbes contributors publish independent expert analyses and insights. I cover the intersection of leadership, culture & equity in business. Cracker Barrel decided to go back to its existing logo after ...

Cracker Barrel is the latest brand to receive backlash for its updated logo. Its classic image of “Uncle Hershel” leaning against a barrel has been axed in favor of a minimalist design featuring the ...