When you start marketing your products, you can compete in multiple ways: quality, price, meeting needs or selling better than the competition. In business-speak, the chief approaches are called ...

Sales in business refers to the products, merchandise or services sold by the business to paying customers. Production refers to the process of making or manufacturing the products that the customers ...

As a marketer, you most likely think that the supply chain management process has nothing to do with you. That’s another department’s focus. You just hope that what they do doesn’t create a marketing ...