Most large companies like to have purpose statements. They put those statements on websites, in ads, and maybe on the walls of plants and offices. A bold purpose, so their leaders seem to believe, ...

A company statement of purpose, the 2020s version of a mission statement, should help unify your team by setting a common goal. They’re a little bit branding, a little bit company culture and a little ...

Sometimes a great purpose statement may be wrestling with two conflicting intentions that create a space for continuous innovation and growth. I love this. Baked into this statement is two conflicting ...

In extraordinary times, a statement of purpose can serve as an organization’s anchor. A clear reminder of a company’s core identity grounds employees, customers, and other stakeholders, who may feel ...

Forbes contributors publish independent expert analyses and insights. Author of Dream Teams. CEO of SHOWRUNNER. Keynote speaker. This article is more than 5 years old. In the early days of the startup ...

Whether reluctantly or willingly, corporations have taken up the charge, touting their purpose statements and seemingly declaring in every sentence that they are “mission-driven.” The “great ...

To gain admission to a master’s of fine arts program, or any graduate program for that matter, you have to write a statement of purpose. I began my statement like this: “From an early age, people have ...

Every year, I read applications for my department’s Ph.D. program at Brown University. The ones I usually see are from people who might want to work with me either as their primary or additional ...

BRAND UPDATE: An example of the use of Carrier's new tagline, "For the World We Share." (Courtesy of Carrier Global Corp.) June 9, 2025 PALM BEACH GARDENS, Fla. — Carrier Global Corp. has announced ...

When starting a restaurant, as is the case with any business, you must have a business plan in order to secure financing and summarize your business vision, viability and operations. An important part ...