The data management platform (DMP) category is now a three-horse race, with Salesforce gaining on Oracle, and Adobe nipping at their collective heels. “Salesforce is definitely on an accelerated path, ...
If you’re a data-management platform (DMP) and your name isn’t Salesforce or Adobe, it’s starting to get pretty chilly out there. Oracle’s BlueKai DMP is a strong third, while Neustar and Lotame ...
Marc Benioff said he was adopting Oracle's playbook and being mentored by Larry Ellison as he focuses on profitability. Salesforce is under pressure from activist investors to improve its profit ...