How women's sports is bringing in new brands and getting traditional sports sponsors to show up in different ways ...

Liv Cycling sponsors women’s racing teams and competitions, like the Tour de France Femmes, in addition to community clubs.

I probably could have guessed that October would be all about the WNBA. After all, the finals kicked off on October 3 with a ...

It wasn’t too long ago the closest the beauty industry got to the world of sport was in recreating a gentle ‘post gym flush’ on skin at fashion week. Here, the makeup artist would explain the look was ...

Women sports fans will control 75% of global discretionary spending by 2030, yet remain the most overlooked and untapped market in sports fandom.