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SCORECARD: October 2025 in Women’s Sports

I probably could have guessed that October would be all about the WNBA. After all, the finals kicked off on October 3 with a ...
Sports Business Journal

Women’s sports sponsorships: Changing the game

How women's sports is bringing in new brands and getting traditional sports sponsors to show up in different ways ...

Interest in women’s sports is growing. Here’s how some women-owned companies are responding

Liv Cycling sponsors women’s racing teams and competitions, like the Tour de France Femmes, in addition to community clubs.

NBC SPORTS’ 2025-26 BIG TEN MEN’S AND WOMEN’S BASKETBALL SCHEDULES ANNOUNCED, FEATURING 75+ GAMES EXCLUSIVELY ON PEACOCK

Peacock’s Big Ten Men’s Schedule Tips Off with Tripleheader on Friday, Nov. 7; Conference Play Begins on Peacock on Tuesday, ...

Study reveals women sports fans remain overlooked, despite growing economic power

Women sports fans will control 75% of global discretionary spending by 2030, yet remain the most overlooked and untapped market in sports fandom.

Ex-ESPN host makes stance on men in women's sports clear: 'We know this is ridiculous'

Former ESPN star Samantha Ponder appeared on "Saturday in America" and made her stance clear on trans athletes in girls' and ...

Bill to invest in professional women’s sports

The push to get women in professional sports the same opportunities as men in their professional sports. Lawmakers held a study on Tuesday morning examining how female sports teams help the state and ...

Women’s World Cup: It’s same Team India, whether men or women – how one of most creative commercials in recent times addresses prejudice against female game

Moving away from routine India-Pakistan animosity and villainising Australia, JioStar's campaign urges fans to wear Smriti ...