Liv Cycling sponsors women’s racing teams and competitions, like the Tour de France Femmes, in addition to community clubs.

Mattel is releasing an Ilona Maher Barbie as part of its new campaign with international rugby stars to encourage girls to ...

How women's sports is bringing in new brands and getting traditional sports sponsors to show up in different ways ...

Peacock’s Big Ten Men’s Schedule Tips Off with Tripleheader on Friday, Nov. 7; Conference Play Begins on Peacock on Tuesday, ...

I probably could have guessed that October would be all about the WNBA. After all, the finals kicked off on October 3 with a ...

Women sports fans will control 75% of global discretionary spending by 2030, yet remain the most overlooked and untapped market in sports fandom.

Cecilia Brækhus embarked on her against-the-odds career in professional boxing almost two decades ago, and she’s hardly ...

France's ban of the Muslim head covering has been criticised, despite the country's president, Emmanuel Macron, supporting it.

It took seven rounds of penalty kicks, but eighth-seeded Mendham held off ninth-seeded Hanover Park, 4-3, in the second round ...