Google's John Mueller was asked if "unlinked brand citations can help in defining trust of a website / brand?" In short, when someone says the Wall Street Journal said X, but does not link to the Wall ...

How often are your brand, products, or people mentioned online without including a link to your site? Odds are, the answer to that question is “more often than you think.” What you do about those ...

Search marketing consultant Cyrus Shepard tweeted about a featured snippet with zero links back to the websites from which the information came from. Several in the SEO community compared Google to ...