A value proposition statement clearly and concisely describes the unique value of a company's products and services. Phrased differently, it is the company's core objectives, which set it apart from ...

As the owner of a small enterprise, you focus a great deal of time honing your business' strengths and competitive advantage. In time, you establish a few areas of expertise. These are distinctive ...

A value proposition is something that every business should use when marketing their products or service. All entrepreneurs and business owners want to make the best possible merchandise for the right ...

This column is the third in a five-part series on creating purposeful lives using the same business principles that guide decisions in corporate boardrooms. The target audience is you, the CEO of My ...

What’s the most effective way to persuade purchasers of your services that you’re the firm best equipped to improve performance and solve complex problems? If you answered “with a strong value ...

Your brand’s value proposition should be the framework for everything you do in your marketing efforts— period. It provides structure, focus, direction and clarity, which are required traits for ...

Do you want your organization to be recognized as an employer of choice? While this goal requires a long-term strategy, one powerful way to start making progress right now is by developing a clear and ...

I’d like to start out with a question I have been asking myself: Why does Google Glass need to be on my face? More importantly, to get the benefits of Google Glass (whatever one deems those benefits ...

Because engineering design is a service, it is necessary for you and your design team to also consider not only how the design presents a solution to a customer problem, but also what aspects of the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Technology changes everything, from the way we communicate to the way we shop and even the ...