The influence of external proof is important — but lasting impact comes from building it inside your organization.

Marketers in B2B companies have reluctantly moved into the digital era, forsaking expense accounts, business trips and person-to-person contact in favor of a more hybrid model that combines the best ...

This episode of the Marketing Smarts Live Show delves into the art of creating human-like interactions in B2B digital marketing. Join us as we explore ways to infuse authenticity and humanity into ...

The B2B buying cycle has a start and an end, but the path between the two is rarely straight. New research across 632 APAC ...

Lately, being a B2B marketer feels like the ground is constantly shifting beneath your feet. Tried and true B2B marketing strategies are being pressure tested by changing customer behaviors and ...

A funny thing happened to B2B marketers during the pandemic. Not only did more buyers turn to digital channels to help with their purchase journey, but millennials became the largest generation in the ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Shweta Rangra, Vice President – Marketing, Hafele India, talks to e4m about the company’s brand proposition, association with ...