iRobot, the creator of the Roomba and the company that popularized robot vacuums in the first place, told investors on Wednesday that it has "substantial doubt about [its] ability to continue." Beyond ...
iRobot was long overdue for a product redesign to win back its once overwhelming share of the robot vacuum market. The company just announced such a reinvention for its complete product line; it turns ...
Shares of iRobot plunged more than 30% on Wednesday after it said there is "substantial doubt" about its ability to stay in business. Massachusetts-based iRobot has been restructuring since the Amazon ...
Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Just a few years ago, iRobot, best known as the maker of the Roomba, was riding high, with annual ...