This Digital Shift explores if GenAI is delivering on its promised productivity, avoiding ‘workslop’ and the latest agentic ...

“HBO’s clever and simple approach is an excellent example of the increased relevance of messaging made possible by leveraging zero-party data, and the impact that can have on engagement and results.” ...

Based on global retail sales, pizza chain Domino's last week achieved the distinction of becoming the "largest pizza company in the world", besting long-time rival Pizza Hut. Domino's generated ...

But it continues to be true, and thousands of businesses across the world have been forced to grapple with what it means for how they make money. With ‘business as usual’ completely out the window, ...

We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of ...

At Think Summit Europe last month, one key trend (outside of how AI is changing CRM) was how brands are increasingly incorporating multiple first-party customer data points into personalised email.

This report contains key findings from a survey of 1,173 marketers and, separately, 500 consumers, on influencer marketing. It found that digital natives have come to reject the way that influencer ...

Social media has long been a source of travel inspiration. Direct engagement on social channels can encourage sales – particularly for younger consumers. GlobalData’s GlobalData’s Q1 2021 Consumer ...

More people are getting their online news from social media than direct access via websites and apps. This is according to a new report by Reuters Institute, which found that 30% of respondents say ...

Recently, Kellogg’s UK was hit with a ban from the ASA (Advertising Standards Authority) after making false health claims in its advert for Special K cereal. Since the ruling, it has apologised for ...

Direct-to-Consumer (DTC) is a rapidly evolving area of ecommerce that presents opportunities for businesses of all types, whether digital disruptors or legacy brands. DTC models enable businesses to ...

Brands often use segmentation to help understand and target an audience. This means taking into consideration general details about the average customer, such as their demographic, gender, ...