And yet, despite this fundamental limitation, attribution remains central to how most marketing decisions are made today. In ...

As privacy rules tighten, M&C Saatchi built OneView to help marketers measure performance without relying on cookies or ...

For the AI era, Seedtag engineers developed a model that thinks like a human. The neuro-contextual AI model, "Liz," combines natural-language processing and advancements in neuroscience principles to ...

Your marketing data doesn’t need to be perfect — but it does need to be unified. Industry expert Jessica Hatzis explains how.

According to new research, ChatGPT and similar models now show a clear bias toward text they believe was written by humans, ...

CTV offers retailers the storytelling power of television with digital-like precision. It’s premium inventory, outcome-based ...

For as long as I’ve been in marketing measurement, people have been searching for the “easy button,” the one tool, model or ...

Continued political tension, US dollar weakness and options market activity drove gold to its 39th all-time high in 2025.

Marketing tech startup Northbeam has launched a new attribution model that connects video views and in-app clicks across platforms and raised new growth funding, CEO Austin Harrison exclusively tells ...