The impact of tightening marketing budgets with intensifying competition has decision makers exploring new ways to maximize ...

Taking that ocean of data you have at your disposal and turning it into something meaningful and understandable, is easier said than done. This report will help you understand why and how to develop a ...

AI-powered search rewards credibility and depth. For B2B marketers, authority — not traffic — defines growth in the age of AI ...

Looking at the data by size of company, 17% of marketers in large B2B firms (250 employees or more) have cut agency spend due ...

“Our mission has always been to redefine B2B demand generation by keeping it real, verified, human, and compliant. At ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. This era of digital marketing is dominated by reporting dashboards and the mountain of ...

The B2B marketing space has never been as dynamic and powerful as it is today. Much of that power comes from the evolution of the data and tools available to drive precision targeting and messaging at ...

Data is at the heart of any business. It is the company’s best asset and should therefore be collected at every point where there is interaction with customers. However, when businesses consider ...

In data-driven marketing (DDM), customer data is used to segment audiences and target more precisely, enabling marketers to deliver tailored messages, content and offers that are highly relevant to ...

Discover how AI, agility, and data-driven creativity are transforming B2B advertising—from static impressions to ...

Dreamdata, a B2B marketing analytics platform, has secured a $55 million Series B round of funding, the company told ...

In this exclusive byline, Kristina Prokop, CEO, Eyeota, outlines how business-to-business (B2B) marketers can effectively leverage their data to make their ad spend go further. B2B advertising is ...