Behavioral science has influenced and shaped policies and business practices for years. For its insights to be more effective ...

A Japanese research team has mathematically revealed why crack tips sharpen during rapid fracture in rubber. The study ...

Scientists have been using complicated, hypothetical particles to explain the Big Bang, but this theory posits that a simpler ...

How Brands Use De-Positioning to Outthink and Outmaneuver Their Competition NEW YORK CITY, NY / ACCESS Newswire / October 20, ...

Nearly 69 million Americans who are disabled or 65 or older receive health insurance through Medicare. Most of them must ...

Every desire, fear, and act of love is the cosmos thinking through our minds. The ARCH model exposes the brain's hidden architecture—evolution's grand design for behavior.

The research reveals a stark disconnect: While 88% of Americans see marketing messages from the same brand across their digital ecosystem, only 24% feel that these messages fit their lifestyle. With ...

The Steinberg Institute released its yearly progress report for Vision 2030, an ambitious plan to transform California's ...

Real particles are lumps of energy that can be "seen" or detected by appropriate instruments; this feature is what makes them ...

There are over 100,000 fitness apps currently available on app stores, but despite the variety in choice, there has been little evidence they lead to real-world fitness improvements—until now. A new ...

Dive into the mysterious side of theoretical physics with our video, "Theory of Everything CURSED." Explore the ominous twists and turns as we unravel the enigmatic connections behind the universe's ...