To engage its Gen Z and Gen Alpha consumers, the Unilever brand went beyond social listening for a more collaborative process ...

Drive past a Pizza Hut and you'll immediately recognize the red roof. It's a design choice that dates back to the 1970s, and it all started with a logo change.

In this next phase of marketing, virtual influencers aren't merely digital endorsers — they're co-creators. They inhabit ...

Ahead of its 30th anniversary, Acne Studios founder Jonny Johansson explains why customers don't influence the fashion ...

From its military origins to an iconic brand symbol, Jeep and the Jeep logo have undergone a fascinating journey through time ...

Since 2020, there’s been a lot of talk about digital transformation. It’s been a buzzword, but it’s also a reality that’s ...

For the music start-up Eternal Research, the agency Cotton Design created an audio-reactive model that can turn any sound ...

Many are legacy brands that have been around for over a century like Heinz (no.1 in Sauces and Condiments), the flagship ...

Stellantis Chief Design Officer Ralph Gilles tells Newsweek how the company is preparing for a more exciting and authentic house of brands future.

Loyalty programs show that brands have been using game mechanics for years, and platforms such as Roblox demonstrate the ...

Revitalizing an established brand can be risky, but allowing your brand to stagnate, not meeting your customers’ needs and ...