Teaching research methods to adult learners requires a shift in mindset: from covering content to building capacity.

Marketing research is now having its own AI moment—but it’s not just about faster surveys or automated analysis.

New AI method simulates human shoppers with 90% accuracy, threatening to transform the $80 billion market research industry ...

Large language models (LLMs) acting as synthetic respondents can get close to achieving human-like results in consumer research, according to research from PyMC Labs and Colgate-Palmolive.

Some P&C insurance brokerages are taking a less procedural approach to establishing diversity, equity and inclusion at their ...

Unspoken family pressures can quietly shape who we become. Learn how to recognize these hidden expectations—and start ...

Three data experts explain the critical consequences of the manipulation and removal of federal data in recent months.

Nearly half of U.S. workers have considered quitting due to emotional exhaustion. Sponge’s new survey reveals how “Generation ...

HISA substantively responds to the allegations contained in the latest report issued by the Association of Racing ...

As the world relies increasingly on critical minerals such as cobalt to fuel not just the green revolution but also everyday ...

In the fast-evolving landscape of technology, the server chassis market in Saudi Arabia stands as a pivotal segment, catering to the burgeoning demand for robust infrastructure solutions.

The Kingdom of Saudi Arabia has been steadily embracing technological advancements across various sectors, and the realm of wireless sensors is no exception. Wireless sensors, known for their ...