Gwen Wunderlich launches WNDR GROUP, a strategic advisory and communications firm, to service clients in the UAE and KSA.
Viola will combine expertise in creative strategy, social engagement, and brand storytelling with iShout’s AI-driven ...
A new white paper reveals how DEI can drive innovation, unlock trillions in value, and advance the GCC’s vision for ...
This year, Athar Festival ups the ante with more than 200 local, regional, and international speakers, including 60+ from ...
Middle East Retail Group's Fayçal Hessas shares how Hamleys builds trust through ethical, empathy-led marketing for children.
Toast Films' Chaza Said says while the industry is evolving, narrative-driven content will always connect with audiences.
Spoken Patterns' by Marushika and Bigsea TV aims to draw a parallel between the fabric of humanity and fashion design.
Al Masaood's Marwa Kaabour explains why the most successful brands are those that follow a fundamental truth: business is all ...
The Campaign Saudi Briefing event – brought to life through one keynote, three fireside chats, and three in-depth panel ...
From a cooking show on Shahid to Almarai placement inside a hit drama, the campaign sets a new benchmark for creative brand ...
Independent creative group, People, is underpinning its global growth with the appointment of three new senior leaders.
Leaders say the industry must go beyond clicks and develop an understanding of contribution margins, incrementality, lift and ...