As privacy rules tighten, M&C Saatchi built OneView to help marketers measure performance without relying on cookies or ...
Every channel claims credit. Incrementality testing reveals what really drove growth – and what just took credit for it.
Collaborative ACOs and value-based care models help include rural providers, achieving shared savings despite resource limitations and inappropriate spending benchmarks. ACOs serving patients with ...
Realistic, real-time voice generation for conversational AI, a plug-and-play AI infrastructure stack, video with consistent ...
According to new research, ChatGPT and similar models now show a clear bias toward text they believe was written by humans, ...
Business technology consulting firm WorkMagic’s analysis of more than 100 lift tests conducted in the past six months, ...
For as long as I’ve been in marketing measurement, people have been searching for the “easy button,” the one tool, model or ...
For the AI era, Seedtag engineers developed a model that thinks like a human. The neuro-contextual AI model, "Liz," combines natural-language processing and advancements in neuroscience principles to ...
Marketing tech startup Northbeam has launched a new attribution model that connects video views and in-app clicks across platforms and raised new growth funding, CEO Austin Harrison exclusively tells ...
Introduction The use of digitally enabled technology is considered a promising platform to prevent morbidity and enhance youth mental health as youth are growing up in the digital world and accessing ...
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