Dive into a whimsical world of creativity with this captivating short! Explore the art of wire crafting as we demonstrate how to make stunning angel wings and fairy wings. Perfect as an earcuff or elf ...

The mom-and-daughter duo posted their makeup session on TikTok Kylie Jenner/Instagram (2) On Sunday, Sept. 14, Kylie Jenner, 28, posted a cute TikTok video of her doing her makeup with daughter Stormi ...

But there was a lot of love for the drag queen starring alongside him COMEDIAN Matt Rife is getting a lot of hate over his controversial new e.l.f. makeup ad about “overpriced beauty.” His inclusion ...

In this video, An Knook shares her makeup routine featuring products for eyebrows. **Products Used:** - Anastasia Beverly Hills Brow Wiz in Medium Brown - Anastasia Beverly Hills Dip Brow in Medium ...

Stormi Webster has a calling in the beauty world. Kylie Jenner, 27, and her seven-year-old daughter shared their first-ever makeup tutorial together on TikTok, using — what else? — strictly Kylie ...

Kylie Jenner and Stormi Webster are a glam mother-daughter duo. Case in point, Kylie Cosmetics founder and her 7-year-old daughter marked a new milestone as they filmed their first GRWM video together ...

Elf to pay Rhode shareholders $800 million in cash and stock, with potential $200 million earnout consideration Bieber to continue as founder and 'strategic advisor' after deal closure Elf refrained ...

(Reuters) -Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product ...

Kristin Cavallari stood up for herself against an online troll who criticized the way she did her makeup. In a since-deleted post made via her Instagram Story on Sunday, March 2, Cavallari, 38, shared ...

ELF Beauty said it saw weak demand in January because of the LA wildfires and uncertainty over TikTok. ELF's CEO, Tarang Amin, said that social conversations around beauty dropped because of these ...

Feb 6 (Reuters) - Elf Beauty's (ELF.N), opens new tab shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales and profit forecasts, citing weak ...