This Digital Shift explores if GenAI is delivering on its promised productivity, avoiding ‘workslop’ and the latest agentic ...
Recently, we looked at the debate around whether ‘SEO’ needs a rebrand to reflect the increasing emphasis on AI-generated answers that is shifting how users approach search and, as a result, how ...
Chapter 3. Drawing on key research into the marketing technology landscape, this chapter reflects on the proliferation of new AI-powered tools and what they mean for the future of marketing, with some ...
As retail media continues to grow, we ask some industry figures about the challenges ahead for retailers, brand marketers and execs. Retail media over the last couple of years has generated a lot of ...
Over the last year, Tesco has been innovating with its customer emails, driving upticks in clickthrough rate by incorporating a range of personalised content and promotions. The approach has seen ...
The fashion retailer’s new homepage breaks from navigation norms and has led to criticism from some shoppers, but its full-screen social aesthetic shows products at their best. Sometimes, a single ...
In July 2023, a video ad from Maybelline went viral that appeared to show a London tube train with giant eyelashes affixed to its roof pulling into a station and passing under a super-sized mascara ...
Econsultancy’s Ecommerce Quarterly curates the latest trends, developments and statistics in ecommerce that you need to know about. This edition covers: Bringing to life data from the latest trend ...
AI-powered, or vector-based, search is one of the technologies being added to ecommerce stacks to deliver better customer experiences (see our article, ‘What exactly is AI-powered commerce search?’).
Non-fungible tokens (NFTs) are best known as digital collectibles that could be exchanged on online trading platforms for sometimes eye-watering amounts of money during the heights of NFT enthusiasm ...
We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of ...
Data is now at the core of Domino’s brand strategy, but it wasn’t being fully exploited until just a couple of years ago. From the types of deals that tempt customers to buy, or what channels they ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results